The 30-Day Test Flight
$5k GBP Map Pack Pilot
The mathematical blueprint for how Pool Scouts of McKinney & Northeast DFW will execute the 30-day Map Pack pilot across 83 localized zip codes.
The Ad Spend Exclusion Rule
Targeting "Dallas" broadly funnels over 50% of an ad budget into lower-converting zones outside the McKinney operational radius (e.g. Lancaster, Mesquite, and South Dallas, classified under Franchise Territory TX040). We are strictly excluding all 23 zip codes in this radius to force the $5,000 spend exclusively into high-income, pool-dense service routes.
The Budget Split ($5,000/mo)
Tier 1: Core Focus
Aggressive 'Target Impression Share' bidding to physically force the McKinney GBP pin to the absolute top of the map pack over established competitors.
- TX009 & TX010: The McKinney/Allen physical epicenter.
- North Dallas: High Net-Worth Corridors including Preston Hollow, University Park, and Far North Dallas (TX020, TX021, TX022).
- TX008: Premium Plano & Richardson routes.
Tier 2: Outlying Subsidy
'Maximize Clicks' safety net designed to capture high-volume intent across explosive suburban growth areas at a much lower cost per click.
- TX007: Frisco, Prosper, Celina.
- TX012: The Colony, Lewisville.
The 83-Zone Mapping Matrix
A comprehensive breakdown of all 83 authorized franchise zip codes mapped against their exact physical city boundaries and territory IDs. This list is directly imported into the Google Ads platform to build the precision geofence.